Where Culture Meets Commerce

Empowering Brands Through
Cultural Influence

We are an international media & culture company integrating MCN operations with brand communication, connecting brands to audiences across Asia and beyond.

Explore Services
200M+
Total Followers
15+
Platform Coverage
500+
Brand Partners
100+
Global Creators
Services

Our Services

Comprehensive solutions spanning MCN operations, brand consulting, and IP licensing

MCN & Traffic Matrix

A powerful network of 200M+ followers across major platforms including Weibo, WeChat, Rednote, Bilibili, Douyin, Kwai, and Zhihu.

Brand Consulting

Strategic brand positioning, integrated marketing campaigns, consumer experience innovation, and ESG marketing solutions powered by our proprietary SSS Growth Model.

Project Planning & Consulting
Integrated Marketing Campaigns
Consumer Experience Innovation
Value Growth Strategy
Creative Influence
Influence Channel Building

IP Licensing & Collaboration

Exclusive IP portfolio including Pepe the Frog, Wang Nima, The Three-Body Problem, and China Aerospace Foundation. Full-chain IP operations from incubation to billion-yuan GMV licensing.

1
Pepe the Frog
Global meme icon, billions of impressions worldwide
2
Wang Nima
120M+ followers, China's top comedy creator
3
The Three-Body Problem
Sci-fi masterpiece IP collaboration
4
China Aerospace Foundation
Official public welfare partnership
5
My Neighbor is All Cats
Original animation IP series
Our Model

The SSS Growth Model

Our proprietary framework for sustainable brand growth through three interconnected dimensions

S
Soil
S
Spirit
S
Society

Soil

Resilient & Regenerative

Building resilient brand foundations through ecological infrastructure, policy-driven growth, and sustainable value creation.

Ecological Infrastructure Design
Policy-driven Growth Strategy
Sustainable Value Creation
Cultural Heritage Activation

Spirit

Awakening-Driven

Crafting powerful brand narratives and cultural symbols that resonate with audiences on a deeper, emotional level.

Brand Narrative Architecture
Cultural Symbol Creation
Emotional Resonance Design
IP Incubation & Development

Society

Evolutionary & Collaborative

Leveraging network effects and collaborative ecosystems to amplify brand influence across communities and borders.

Network Effect Amplification
Cross-border Collaboration
Community Ecosystem Building
ESG Impact Measurement
Case Studies

Case Studies

Proven results across industries — from e-commerce and automotive to technology and public welfare

Public Welfare

Tencent Charity

Emotionally resonant public welfare campaigns addressing social issues through powerful storytelling and community engagement.

Social Impact Award
Automotive

Nissan

Family-oriented content campaign for Nissan X-Trail, connecting with audiences through relatable parenting humor.

8M+ Engagement
Technology

Dyson

Lifestyle-integrated product placement through humorous daily life scenarios, showcasing product benefits naturally.

Conversion +35%
About

About Feelup

An international media & culture company bridging East and West

Our Vision

To become the leading cultural bridge connecting brands with global audiences through authentic storytelling, innovative content ecosystems, and sustainable growth strategies.

Our Mission

Empowering brands to transcend borders through the power of cultural influence, leveraging our extensive creator network and deep industry expertise.

Full-Chain IP Operations

From 0-to-1 incubation to billion-yuan GMV licensing

200M+ Traffic Network

Cross-platform reach across 15+ major platforms

Cross-border Presence

Headquarters in Beijing, branch in Shanghai, liaison office in Singapore

Proven Track Record

500+ brand partnerships across diverse industries

Global Presence

Headquartered in Beijing with branch in Shanghai, liaison office in Singapore, connecting brands across Asia-Pacific and beyond.

Beijing
China
Headquarters
Shanghai
China
Branch
Singapore
Singapore
Liaison Office
Contact

Get in Touch

Ready to amplify your brand? Let's start a conversation.

Contact Information

Phone
+86 13701260724
Offices
Beijing, China (HQ)
Shanghai, China
Singapore
Response Time
< 24h
On business days